As part our persistent efforts to give publicity to the the work of Rotary to end polio, we are pleased to share with you a story that was broadcast this week on PBS – a large and very influential television network in the United States. The material broadcasts and highlights the work of Rotary to end polio in Pakistan, and the challenges we face in the eradication of this disease. The story includes the voices of health workers, religious leaders and Rotary Pakistan, including the national chairman of Polio Plus – Aziz Memon. In addition many of the people involved in the work appear in the broadcast with hats and clothes with the logo of Rotary – „Let us end the polio now”.
This story was first broadcast over the weekend in the weekly news program “Religion and Ethics”. It was re-broadcast on Monday at the hour of the news on PBS. .
As you may know, PBS, as a national media in the USA, covers the whole country. According to PBS almost 90% of the households with television in the USA (220 million people) watch PBS in a calendar year. During the last year the communication team Secretariat of Rotary works in close cooperation with PBS on this project and it is good to be seen that their hard work was crowned with success.